1. Information We Collect

1.1 Information You Provide to Us

When you create an account, place an order, or contact us, we may collect the following personal information:

  • Name and contact details (email address, phone number, mailing address);
  • Billing and shipping address;
  • Payment information (credit/debit card number, billing details) — note: payment card data is processed securely by our payment processor and is not stored on our servers;
  • Account login credentials (username and password);
  • Order history and purchase details; and
  • Communications you send us, including customer service inquiries and reviews.

1.2 Information Collected Automatically

When you visit our website, we and our service providers (including Shopify) may automatically collect certain technical information, including, without limitation:

  • IP address and approximate geographic location;
  • Browser type and version, operating system, and device identifiers;
  • Pages viewed, links clicked, and time spent on the site;
  • Referring website or source through which you accessed our site; and
  • Cookie identifiers and similar tracking technologies (see Section 5).

1.3 Information from Third Parties

We may receive information about you from third-party services, including, without limitation:

  • Payment processors (e.g., Shopify Payments, Stripe, PayPal) for transaction verification;
  • Shipping and fulfillment partners for order delivery purposes;
  • Advertising and analytics providers (e.g., Google Analytics, Meta Pixel); and
  • Social media platforms if you choose to connect your account or interact with our social content.

2. How We Use Your Information

We may use the information we collect for the following purposes:

2.1 To Process and Fulfill Orders

  • Process payments and complete transactions;
  • Arrange shipping and delivery of your purchases;
  • Send order confirmations, invoices, and shipping notifications; and
  • Handle returns, refunds, and exchanges.

2.2 To Manage Your Account

  • Create and maintain your customer account;
  • Authenticate your identity and protect account security; and
  • Allow you to view order history and manage preferences

2.3 To Communicate with You

  • Respond to your customer service inquiries and support requests;
  • Send transactional emails related to your orders or account;
  • Send promotional emails and marketing communications (where you have opted in or as otherwise permitted by law); and
  • Notify you about changes to our products, services, or policies.

2.4 To Improve Our Website and Services

  • Analyze usage trends and monitor the performance of our website;
  • Conduct research and development to improve product offerings; and
  • Personalize your shopping experience and recommend relevant products.

2.5 For Legal and Compliance Purposes

  • Comply with applicable laws and regulations;
  • Detect and prevent fraud, unauthorized transactions, and other illegal activity; 
  • Enforce our Terms and Conditions of Use and other legal rights; and
  • Respond to lawful requests from government or law enforcement authorities.

3. How We Share Your Information

We do not sell your personal information. We may share your information only in the following circumstances:

3.1 Service Providers

We share information with trusted third-party vendors who assist us in operating our website and delivering services. These may include:

  • Shopify Inc. — our e-commerce platform provider;
  • Payment processors (e.g., Stripe, PayPal, Shopify Payments);
  • Shipping carriers and fulfillment partners (e.g., UPS, FedEx, USPS);
  • Email and marketing platforms (e.g., Klaviyo, Mailchimp);
  • Analytics providers (e.g., Google Analytics); and
  • Customer support tools.

These service providers are authorized to use your information only as necessary to provide services to us and are required to protect your data.

3.2 Business Transfers

If we are involved in a merger, acquisition, asset sale, or bankruptcy, your information may be transferred as part of that transaction. We will notify you via email or a prominent notice on our website before your information is transferred and becomes subject to a different privacy policy.

3.3 Legal Requirements

We may disclose your information if we believe in good faith that such disclosure is necessary to comply with a legal obligation, protect the rights or safety of our company, customers, or others, or respond to a lawful government request.

3.4 With Your Consent

We may share your information with third parties when you have given us your explicit consent to do so.

4. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Specifically:

  • Order and transaction records may be retained for up to seven (7) years for accounting and legal compliance purposes;
  • Customer account information is retained for as long as your account remains active or as needed to provide services;
  • Marketing preferences and opt-out records are retained to honor your choices; and
  • When you request deletion of your account, we will delete or anonymize your personal information within ninety (90) days, except where retention is required by law.

5. Cookies and Tracking Technologies

Our website may use cookies and similar tracking technologies to enhance your experience and gather information about how visitors use our site.

5.1 Types of Cookies We Use

  • Essential Cookies: Required for the website to function properly (e.g., maintaining your shopping cart and login session);
  • Performance & Analytics Cookies: Help us understand how visitors interact with our website (e.g., Google Analytics);
  • Functional Cookies: Remember your preferences (e.g., currency, language, and recently viewed items); and
  • Marketing & Advertising Cookies: Used to deliver relevant advertisements and track the effectiveness of campaigns (e.g., Meta Pixel, Google Ads).

5.2 Managing Cookies

You can control cookies through your browser settings and may refuse cookies at any time. However, disabling certain cookies may affect the functionality of our website. You may also opt out of interest-based advertising by visiting the Digital Advertising Alliance (DAA) opt-out page at www.aboutads.info.

5.3 Shopify and Third-Party Tracking

As a Shopify merchant, our website may use Shopify's analytics and tracking features. For more information on how Shopify processes data, please refer to Shopify's Privacy Policy at https://www.shopify.com/legal/privacy.

6. Your Rights and Choices

Depending on your location, you may have the following rights with respect to your personal information:

  • Access: Request a copy of the personal information we hold about you;
  • Correction: Request that we correct inaccurate or incomplete information;
  • Deletion: Request that we delete your personal information, subject to certain exceptions;
  • Portability: Request a copy of your data in a structured, machine-readable format;
  • Opt-Out of Marketing: Unsubscribe from promotional emails at any time by clicking the "unsubscribe" link in any marketing email or contacting us directly;
  • Restriction: Request that we restrict the processing of your information in certain circumstances; and
  • Objection: Object to our use of your information for direct marketing or where we rely on legitimate interests as our legal basis.

To exercise any of these rights, please contact us at info@airstreempillow.com. We will respond to your request within thirty (30) days. We may require you to verify your identity before processing your request.

6.1 California Residents (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect and how it is used, the right to delete your personal information, and the right to opt out of the sale of your personal information, although we do not sell personal information for monetary consideration. To submit a verifiable consumer request, contact us at info@airstreempillow.com.

6.2 European Economic Area, UK, and Switzerland (GDPR)

If you are located in the EEA, UK, or Switzerland, we process your personal information on the following legal bases: performance of a contract (to fulfill your orders), legitimate interests (to improve our services and communicate with you), compliance with legal obligations, and your consent (for marketing communications). You have the right to lodge a complaint with your local data protection authority.

7. Security

We take the security of your personal information seriously and implement commercially reasonable technical and organizational measures to protect it against unauthorized access, disclosure, alteration, or destruction. These measures include SSL/TLS encryption for data transmitted through our website, secure payment processing through our payment providers, and access controls limiting who may access personal data within our organization.

However, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security, and you use our website at your own risk. If you believe your account has been compromised, please contact us immediately.

8. Third-Party Links

Our website may contain links to third-party websites, plug-ins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy practices. We encourage you to read the privacy policy of every website you visit.

9. Children's Privacy

Our website is not directed to children under the age of sixteen (16), and we do not knowingly collect personal information from children under the age of sixteen (16). If you are a parent or guardian and believe your child has provided us with personal information, please contact us and we will delete such information promptly. If we become aware that we have collected personal information from a child under the age of sixteen (16) without parental consent, we will take steps to remove that information.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or applicable law. When we make material changes, we will notify you by updating the "Last Updated" date at the top of this page and, where appropriate, by sending you an email notification or posting a prominent notice on our website.

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information. Your continued use of our website after any changes constitutes your acceptance of the updated policy.

11. Contact Us

If you have any questions, concerns, or complaints about this Privacy Policy or our data practices, please contact us:

AirStreem Pillow, L.L.C.

Attn: Manager

141 Allen Toussaint Boulevard, Unit 305

New Orleans, Louisiana 70124

Email: info@airstreempillow.com

Phone: (504) 437-6180

Website: www.airstreempillow.com